Help

I'm very much so in-like with this packaging, and really, the overall brand. It's a great testament to the fact that sometimes great design is knowing when to say when. And these kids said "when" at the perfect place. The naming and packaging gets straight to the point, which is, in my opinion, an under-appreciated characteristic. It's not flashy or over-complicated, and I imagine it looks quite pretty in the legal-drug drawer in the washroom. Plus, there's an extremely enjoyable website, be sure to check out, "Help, I'm Bored."
***I also just noticed you can create, "Help, I_____" t-shirts. Awesome.









